Floral Design and Floristry Fundamentals

Working with fresh flowers requires a balance of botanical knowledge, design theory, and practical mechanics. Whether you want to arrange florals for events, start a floristry venture, or craft beautiful centerpieces at home, having a structured understanding of design principles makes all the difference. This text-based course guides you through the foundational concepts of professional floristry. You will explore how to select fresh materials, condition stems for longevity, apply design fundamentals like balance and color harmony, and construct enduring arrangements using modern, sustainable techniques. What you'll learn: - Understand essential floristry terminology, flower classification, and basic botanical anatomy - Master proper stem conditioning, hydration methods, and post-harvest flower care - Apply core floral design principles including balance, proportion, rhythm, and color theory - Construct hand-tied bouquets, table centerpieces, and structured arrangements - Implement sustainable, foam-free mechanics such as chicken wire and flower frogs - Calculate stem counts, manage floral inventory, and price arrangements effectively You will begin with fundamental floral terminology and tool selection before progressing step-by-step through composition rules and practical assembly guides. This course is designed for absolute beginners with no prior floristry or design experience required. Read through the lessons and start developing your floral styling skills today.